Cooperative Marketing Revealed!

Cooperative Marketing is setting a new paradigm in the MLM Marketing Industry. This term as it relates to MLM Marketing was oriignated by a 7 year old company that was launched by the founder of a 30+ year old Media Advertising Giant called Ellisson Media.

This unique company is called Trivita. The company was founded by Michael Ellison in 1999 and they were the first to adopt the cooperative marketing term although the first company to use this type of model was Trim International now known as United Pro Media.

There is one other company using this model who, because of their recent popularity, are believed to be the originators of this model, this is not true. Before we get into the details lets review what cooperative marketing is as it relates to these three companies.

Cooperative Marketing in my opinion is the combination of company and distributor resources which are leveraged to create advertising revenue for the company and cash flow for the distributors.

The ideal model is one where the company promotes it's products, services and or opportunity through multi media such as print, radio and television and customers or distributors who join the program are able to be purchased by current distributors of the company.

This allows the distributors to acquire new customers and or affiliates with a fixed cost! This is the advantage of cooperative marketing over traditional mlm marketing.

Lets explore the differences between the 3 variations of this type of model. We'll start with the oldest of the three first.

United Pro Media- This model works like this.
A) UPM runs advertising & marketing campaigns that create product demand.
B) Ad Program participates inherit customers and associates generated from these campaigns.
C) Ad Program Participants receive products to disburse to create awareness and customers (media packs)

For each media pack you buy you get a predetermined amount of media contacts assigned and you receive quarterly profitsharing until you get back 20% more than what you paid for your media pack in commissions. You can purchase media packs costing $100-$2000. You get 1 media contact assigned to you for each $100 spent on media packs. Essentially your cost per customer is $100. You do get profit sharing until you get paid 20% more than what you spent but the concern is you have to order products monthly to remain qualified. There is also no guarantee when you will receive the 20%. It could take years! The concept is good but when you consider the investment plust the time you will have to wait to get profit sharing checks and the limited amount of customers this would be the least attractive of the three cooperative marketing models.

ITV Ventures- This option is a bit more attractive. They offer a wide variety of leads and customers a distributor can purchase with a cost anywhere from $2.00- $25.00 or so per customer or lead. This is an advantage over traditional MLM Marketing but it is still based around a distributor attempting to do the work to retain that customer or turn the lead into a customer. If you are fortunate enough to purchase auto ship customers from them you have a short time period before you get a return on investment but some may drop out before that happens. One drawback is there is a monthly requirment that is $130.00 minimum while attempting to grow your business with leads or customers.

This can get expensive fast. If you intend to buy home agent leads they range from $12.50-$0 per lead. These leads still need to be cultivated into distributors. This is a great example of cooperative marketing but still involves a good bit of work on the distributors part. It is also somewhat costly to remain active while you are waiting for your residual income to build.

Trivita I believe this to be the best example of cooperative marketing because of a number of different elements. First and foremost Trivita is backed by a 30+ year old media marketing giant that has clients such as Motorolla, GM and BMW.

They have acquired close to 2 million customers with their flagship product and they take the entire business model to a new level with their back end marketing. A person can join Trivita and have 25 customers in their organization in 24-72 hours! Each time those customers order the distributor gets paid!

The distributor does NOT have to do any follow up or phone calling and Trivita spends approximately $70 per year keeping the products, company and health oriented information in front of each customer they aquire to increase their retention ratio. The one thing that separates the Trivita Model from all the others is the ongoing marketing done by the company month after month through their health news journal called the "Vita Journal".

Trivita not only does the customer acquisition but they also perform all the marketing necessary to keep the customers informed, educated and encouraged to order products month after month and to try new products! Customers are offered incentives that make buying the Trivita products extremely appealing. In a nutshell Trivita makes cooperative marketing stress free.

All a person needs to do to create passive residual income with the Trivita Cooperative Marketing model is make purchases of customers and Trivita does the rest!