The Truth about Automated Online Marketing SystemsMost Automated Online Marketing Systems do NOT offer a complete system from promotion to enrollment with follow up training. A real system should include promotion which leads to lead generation, which leads to lead capture and ultimately, if successful, enrollment into YOUR MLM opportunity and finally end with distributor training. There are basically three types of Automated Marketing Systems people refer to on the Internet. 1) An autoresponder and a lead capture page. The philosophy is to use whatever advertising or promotion method you choose to direct people to your Lead Capture Page where they get some very generic information about your opportunity. The prospect then has to complete the form providing you with their contact information, answers a few questions and is directed to either a thank you page or your primary company website. The lead is usually forwarded to you or held in an online contact manager.
Click Here to see an example of an Automated Online Marketing System that uses this method. This method is extremely effective if you have the time patience and knowledge to set it up. One of the drawbacks of this type of Automated Online Marketing System is that most autoresponder companies do NOT offer a lead capture page. They do offer the ability of placing code on your website to capture a lead but you would need to know some HTML to be able to use it. The second concern with this type of basic system is that you will need to direct traffic to your lead capture page or purchase opt-in or double opt-in leads and then learn how to upload them into the autoresponder. If you are not technically inclined you will most likely run into a few problems attempting to do this on your own. The final concern with this type of system is that you will have to create your own letter series. Unless you have a background in copy writing and are extremely knowledgeable about marketing this is another hurdle that will need to be overcome. If you are successful in developing this type of system it can be very effective and inexpensive to maintain. I have used this type of system to pesonally sponsor as many as 45 people in one week! It does work!
2) The second type of Automated Online Marketing System is a generic marketing system that uses a flash presentation to explain the benefits of the industry your company in with the power of the Internet. At the end of the presentation the prospect is directed to enter their contact information into a lead capture page before they are forwarded to your website. The lead is either sent to you in an email or held in an online contact manager. A few years ago this type of system was very popular and was also fairly effective but that is no longer the case. The problem with this type of system is because the system is generic many people from different companies are using the exact same flash presentation. Which means if a prospects sees the systems presentation and the person who sent them there was promoting Herbalife the next time the prospect ran accross the presentation again they would assume they already know what company it is and they would NEVER find out that you were promoting Amway. The second problem with the generic marketing systems is that people do not have the patience these days to sit through a 7-20 minute flash presentation and then fill out a form with the answers to detailed questions. The third problem with this type of generic system is the cost. Most distributors are not able to afford the average cost of $39.95 per month over and above what they are paying to remain active in their MLM program especially when that price in most cases does NOT include any leads to promote their business. This means your new prospects expenses keep increasing but they still do not have anyone to talk to. The systems that do give you access to leads are generally charging way too much money for the leads or way to little and the leads are virtually worthless. The fourth problem with this type of Automated Online Marketing System is that most will pay you very little or nothing at all for referring others. It is very difficult to maintain the expense of a program when you are not receiving any additional compensation to offset your out of pocket costs. This puts the burden of covering the cost of your monthly requirements and your promotional system on the income you generate from your primary business. Most distributors are not able to sustain the expenses of an Automated Online Marketing System in addition to the cost of the products or services necessary to remain active in their primary program. 3) The funded proposal. This concept that is now being used as an Automated Online Marketing System has been used for decades offline. The promoter generally advertises or promotes a tool, course, audio or e-book that relates to a Home Based Business. The prospect is then guided towards benefits of working with an MLM program offered by the promoter. The profit or commission the promoter receives from marketing the low cost course etc. is used to pay for more advertising and hopefully even provide an additional income stream for the promoter. The first problem with a funded proposal used as an Automated Online Marketing System is finding the right product, tool, e-book or resource to help you promote YOUR MLM program. Most people simply join an affiliate program of some guru who will pay you a commission when someone purchases his audio, e-course etc. What most gurus don’t tell you is that saturated in their courses etc. is information about their MLM program. In many cases since you are not the author of the product your prospect may join the MLM of the guru instead of yours! I have purchased numerous so called lead generation e-books etc. only to find out shortly after that I cannot use them because the authors are attempting to back door people into their MLM programs. The second problem with Funded Proposals is that a person has to now find ways of promoting their course product or service that will take a lot of one of two things TIME or MONEY! I for one do not have a lot of either to devote towards promotion of some Gurus promotional material to help them build their MLM. The third problem with Funded Proposals used as an Automated Online Marketing System is the abundance of them on the Internet. Most online marketers realize the benefits of keeping their costs low especially in dealing with digital products. This means your funded proposal has to now compete with all the gurus and other low cost marketing resources on the market. Using a funded proposal is a great way to create an Automated Online Marketing System IF you can find the right product with the right profit margin and NO back end products that build someone elses list or line someone elses pocket! After 3 years I have found what I believe to be a solution you can use to create an Automated Online Marketing System with a funded proposal. The product is called "The Internet Marketing Toolkit" it is written by Dan Mcgonagle and really delivers the foundation of what a person needs to properly succeed in MLM Marketing. The following link will show you exactly how Automated Online Marketing Systems Can be created leading with a low cost funded proposal. Use the link above to access the website to review "The Internet Marketing Toolkit" as part of your very own funded proposal or Click Here |